Best and Worst Things about Beauty PR Events

I’ve been to many beauty PR events over the past year and I thought I’d give you a bit of the inside scoop. Spoiler alert, they’re not all they crack up to be. Sure, free stuff, free booze, free food, sounds great right? And it kinda is, but some events just seem to have their focus all wrong. As you can tell by the photos, the best thing is the lovely folk you meet there. 

I know these will all seem like first world problems, and I want you to know I am very grateful for all the opportunities I’ve been given. However, I’m also honest, so I give you the best and worst:



  • Free stuff

  • Free food

    • Meeting with blogger friends
    • Learning more about brands
    • Getting sneak peeks of new products

    • PR treating you well and building relationships with brands
    • Getting to meet super lovely online friends in real life!

    • Playing with new makeup launches


      • Being treated as inferior because your followers are smaller than others
      • Cliquey AF YT Beauty Guru’s
      • When they only give you like one product (makes the event not worth your time, and difficult to review the brand/line as a whole)
      • When the launch is kinda BS and you realise you don’t stand for what this brand is telling people
      • When the event doesn’t get you excited about the new products
      • If you choose to wear casual black clothes and don’t cake on the makeup till you’re fake af, you might get mistaken as wait staff when trying to enter the venue (happened to me once, it was awful!)

        So, that’s my two cents on Beauty PR events. If I’m honest, my experiences have been more positive than not, but these days I don’t bother trekking all the way to Sydney unless I’m very interested in the event/brand/product. I’m a bit negative since I’ve met many fake people in the biz, and it’s a lot more of a materialistic atmosphere than my engineering job. I’ve fortunately met lovely fellow bloggers at these events, which really make it all worth it.

        I recently vlogged my experience at the Priceline Beauty Prescription PR Event if you want a peek behind the scenes of the blogger world! It is linked here

        What’s your experience at beauty PR events? Would love to hear from you in the comments!

        I encourage you to check out some of the lovely fellow beauty internet folk who appear in the photos of this post. They include: Kat ShepsuttChantalle, Jes, TheresaMenekaLilyTashiMichelleJulieTDawnMariaRachelMichelle SRia and Rawin.



        1. 09/08/2017 / 10:13 am

          Oooh I can just imagine, but the best thing is the people you meet and they become friends. 😊

          • MEL
            09/08/2017 / 6:00 pm

            So true my love x

        2. Laura
          09/08/2017 / 1:25 pm

          I LOVE THIS! I haven’t really been to many beauty events, but I totally feel that worst list. I have been made to feel so inferior because of my follower number and I always feel a bit embarrassed when I don’t wear as much make up. I had a meltdown one morning before an event because my skin was awful and I couldn’t get my make up to sit flawlessly, all because I thought people would judge me for it. I spent most of the event feeling so self conscious too. While I love going to events and meeting people I’ve spent forever talking to on the internet, it’s still such a hard thing!

          Laura ||

          • MEL
            09/08/2017 / 6:12 pm

            I feel you girl. Thanks for being brave and sharing your honest thoughts. Hopefully we can meet again at an event sometime soon x

        3. 09/08/2017 / 4:08 pm

          I love events and agree with your pros and cons. I often feel inferior based on numbers, the fact that i am not wearing high heels, a dress and not wearing a full face of makeup. I find a lot of the.. i guess… insta-celeb instagrammers/YTbers to be quite cliquey and difficult to talk to them, get to know them or even say hello… theres just no eye contact lol. But the people i have met and the wonderful brands i have been introduced to, just makes it worth while 🙂

          • MEL
            09/08/2017 / 6:14 pm

            Glad I’m not alone in my thoughts! LOL to the ‘no eye contact,’ so true though, haha. Yes, definitely people and good relationships with amazing brands make it worth it.

        4. 09/08/2017 / 8:15 pm

          Hiya Mel, I lOVE this post too! – it’s so typical (and wonderful) of you to say things how they are. I’ve only ever been invited to one event (other than BUA or beautyheaven get-togethers) – the Lush one where our photo was taken, and I enjoyed it so much for all the best reasons you mentioned, especially meeting you and some of the other gorgeous gals I’ve had the pleasure to communicate with for so long. I rarely venture out mainly because of my work commitments, but IF I ever get invited to another (lol!) I would only make the effort if it was a brand I was passionate about. Love ya – that last photo of you and Rachel is outrageously fab ♥♥♥

        5. 10/08/2017 / 2:12 pm

          Fab post and totally agree, I feel that some bloggers even cast judgement on you based on what you wear and your insta numbers and snob you. I am still glad that there are still real decent bloggers out there and that’s what makes it worthwhile attending the events. Sometimes I find out that some of the ‘nicer bloggers’ aren’t attending, I will turn down the event.

        6. 10/08/2017 / 3:18 pm

          I get what you mean. I’ve become more selective about what events I attend. I want to be excited about the new launch and passionate about the brand. Also, can they do more events after hours instead of at really inconvenient times?

          • MEL
            16/08/2017 / 11:43 am

            It’s so hard right. Events are so much fun but they take up so much time. Time I could be working making actually money 💰

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