Over the past year Instagram has changed from a free, fair platform to one that is an obvious money grab from its owners.
I know I probably sound like every other blogger on Instagram, but it is so frustrating when people who have chosen to follow you don’t even get to see your posts! If this was the case with YouTube subscriptions I’m sure there would be a bigger outrage. It is so hard to get exposure and you almost need to resort to paying for sponsored posts so Instagram will ‘help’ get your content out there again. With this frustration I’ve also noticed many, many suspicious looking Instagram accounts who have had a ridiculous follower + like increase in a very small amount of time (like from 500 to 20k followers in a month with no viral content), *cough* paid for followers *cough*. Though I judge them a little, I don’t blame them. It is so hard to get brands to take any notice of you, even when you have genuine followers, because of low engagement rates and low numbers in general.
With the Instagram blog-o-sphere quite flooded and ‘same same’ I’ve decided to spend much more time producing content from YouTube. Though my followers are much lower over there, I actually find it much more rewarding. People who subscribe actually get to see my videos in their feed and I feel like I’m actually helping/entertaining people with my content.